Marketing Basics

marketingWhen it comes to marketing your colon hydrotherapy treatments, there are dozens of online and offline techniques you can use to drive customers to your business.

You have a plethora of resources at your disposal. Some of them are good, some of them are bad. For example, a few examples of marketing are:

Local Website Marketing: Create a website that ranks in the local search results.

Pay Per Click: Use Google Adwords and Microsoft Advertising to place local paid ads in the local search results in your area.

Video Marketing: Create videos that can rank in the search engines – Yes! Locally!

Direct Mail: Create an effective direct mail piece and mail it to your prospects. Direct mail is still the best way to target your prospects, believe it or not.

Coupons: Use coupon books and create compelling ads to test in these coupon books.

Social Media: You must have a Facebook business page that ranks, is professional, and stay active on it, In addition you should use Facebook advertising to target your local area. This can work very well.

Joint Ventures: Exchange client lists with a related business so that you can both new customers from each other. For example, you may want to joint venture with a chiropractor.

And there are many more ideas that we will cover here as well.

At we are going to cover many marketing ideas that you can test, and with the right mix of marketing strategies you can grow your business.

Lets start with advertising basics:

AIDA: Attention, Interest, Desire, Action. That is what you must keep in mind every time you create a marketing piece whether it’s in print, online, or in a video.

  • You must capture your prospects Attention so that they see your advertisement or video.
  • Next you need to get and keep their interest so that they do not wonder off to something else. And that could be any number of distractions so you must create a quality marketing piece or video for your colon hydrotherapy program.
  • After you have their Interest, you need to create a Desire in your prospect to get the services you offer.
  • And finally, after you create desire in your prospect you must compel them to take action.

Keep this in mind every time you create a colon therapy advertisement.

Now that you understand the basics of colon hydrotherapy marketing, lets take it to the next level and begin your marketing strategies.

Here are some of our best articles to help you with your marketing:

Here is a list of our services if you are interested in hiring someone to help you with your marketing.

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